UPDATE! After writing this blog post, a week later I found out that Urban Decay has decided NOT to sell in China! Way to go UD! You stood by your loyal consumers!
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I really miss their old company mantra : "We don't do animal testing, How could anyone?".
Urban Decay faces backlash over conflicting animal testing policy
Make-up brand Urban Decay, who are committed to ending animal testing, are entering the Chinese market where animal testing is required by the government.
American cosmetics company Urban Decay has found itself as the centre of a growing social media backlash over its decision to launch its products in China.
Known internationally for its stance against animal testing , and for sourcing vegan ingredients where possible, the brand has decided to break into the Chinese market - where such testing is required by law.
On a post dated June 6 on Facebook , the brand wrote: "To all our UDers: We have decided to sell Urban Decay products in China. Because of China's policies, this has upset some of our loyal fans who are also animal rights activists."
The post attracted over a thousand comments from users, a large proportion of who said they were "disgusted" with the brand.
An accompanying link pointing to a help page on the brand's website where consumers could sign up to a web chat with founding partner Wende Zomnir was posted, but more than two weeks on, the discussion still hasn't taken place - causing much frustration for concerned Urban Decay followers.
The last Facebook post, on June 14 read: "Hello UDers, we haven't forgotten about you! We will have more chat information soon - thank you all again for your patience. In the meantime, we are answering as many questions as we can directly."
Urban Decay's animal testing policy states that the brand will not allow third parties to test on animals on their behalf, except when it is required by law.
However the brand's 'Leaping Bunny' certification - which assures consumers that no animal testing is used in any phase of a product's development - has since been withdrawn.
A petition has been launched online to lobby against Urban Decay's entry into the Chinese market. Superior, non-animal methods are available as an alternative to animal testing, what remains to been seen is whether Urban Decay can wait long enough for them to passed.